Career Advancement


Download Deliverables Descriptions.

Three Deliverables:

  • Executive Summary: Due February 24, 2016, at 5pm EST 
  • Proposal: Due March 11, 2016, at 5pm EST 
  • Powerpoint or Prezi Presentation: Due March 28, 2016, at 5pm EST

Executive Summary (1 – 2 Pages)

Please note: If your school is hosting an internal competition and will not have a winner by March 3, your deadline for submission of the Executive Summary is extended to after the completion of your internal competition. Please send the names, programs, and the Executive Summary of your winning team as soon as possible after the conclusion of your competition. 

The executive summary provides an overview of the key components of the policy proposal and campaign plan. It is designed for a reader that does not have enough time to review the entire document. The executive summary is both descriptive and persuasive. The reader should be convinced that the problem is significant and the proposed solution is feasible and worthwhile.  

Proposal (10 – 15 Pages)

The proposal should include the following basic sections. All questions do not have to be answered but consider the suggestions as guidelines for successful proposals.

TABLE OF CONTENTS (will not count toward maximum page number)


See above.

THE PROBLEM (1 - 2 Pages) – “What?” and “So What?”  

  • What? Define the problem.  If possible, provide footnote citations.  
  • So What? Determine the significance of the problem. What is the context?  Tell us how you identified this opportunity and why the time is right for it.  Why does this issue deserve attention and resources? 

POLICY PROPOSAL (4 – 6 Pages) – “Now What?”

  • Describe your solution. Tell us about the opportunity presented by your idea/project, what it will transform, and the impact it will have.  
  • Intended Beneficiaries/Needs Assessment: Who are the intended beneficiaries of your proposal? What are their particular needs? How do you know that your solution will effectively meet that unmet need? Have you received feedback from intended beneficiaries that supports your logic?
  • Structure of Implementation: Identify primary responsibility for implementing the initiative. Where will your idea be housed – in a government agency, through a new piece of legislation, through a non-profit, etc.? How is your chosen implementation body uniquely qualified to implement your idea/project?
  • How is this idea innovative?
  • How has this idea been tested before?  Review the existing literature on a specific issue area.  Research any recent history of similar initiatives in your city and/or other cities. 
  • Outcomes: How will this idea make an impact?  How will it create lasting, visible change?  How will you measure success? Describe a method to monitor outcomes. 


  • Create an Influence Map and describe your Campaign Plan.  
  • Coalition Building:  Determine the individuals and groups that need to be convinced of the merit of the proposal in order to move forward. Create an outreach plan to enlist support from these parties.  Decide how the initiative will be promoted to the public. This includes how much information will be shared and when it will be released. Identify the tools to be used in the communications plan.  Identify probable supporters, such as lawmakers, civic leaders, business leaders, and organizations. Examine their past record, party affiliation, constituency, etc.  Identify all potential allies or opponents that you have met with and vetted the project with.
  • Create a rough timeline for your project. 

 FUNDING (1 - 2 Pages): describe your funding approach, utilizing at least one of the suggested methods below:

  • Legislative Approach: Determine what decisions need to be made by public officials in order for the initiative to succeed.  Identify a leader or coalition of leaders to act as legislative sponsors. Draft a viable legislative document, formatted for introduction to the appropriate body, such as City Council, State General Assembly, Committees, etc. Determine the minimum requirements for the legislation’s passage.
  • Grant-making Approach: Identify potential grants (federal, state, private, etc.) that your project would be eligible for. Review the process for the grant application. Explain why your project would likely be funded by these organizations.  

BUDGET (1 Page)

  • Create a budget for the program and campaign.  Sample budgets will be provided. 

APPENDIX (1 – 5 Appendix Slides)

You do not need to have an Appendix, but suggested slides could include:  

  • Expanded budget
  • Balanced scorecard 
  • Grant timeline 
  • Letter to potential ally
  • Proposed legislation
  • Marketing materials about your idea 
  • Grant application (e.g. Letter of Inquiry) 
  • “Problem graphics” (e.g. graphs or charts detailing the problem you are addressing) 
  • Newspaper clippings addressing the problem or your solution 
  • Map or outputs and outcomes 
  • Additional space for more detailed outlines of any component of your proposal 

Presentation (10 Minutes-PowerPoint or Prezi)

Challenge teams may use PowerPoint or Prezi to create their 10-minute presentations. There is no minimum or maximum number of slides or frames for the PowerPoint or Prezi presentation.  Samples of past presentations will be provided. Specific guidelines about software versions and formats (Mac vs. PC) will be provided.

Social Media


Contact Information

Fels Institute of Government
University of Pennsylvania
3814 Walnut Street
Philadelphia, PA 19104

Phone: (215) 898-2600
Fax: (215) 746-2829