People

Matthew Hugg

President, Hugg Dot Net LLC

Matthew Hugg is an experienced writer, veteran fundraiser, and sought-after instructor and speaker in philanthropy, fundraising,and marketing. 

His articles, interviews, and quotes have appeared in nonprofit and fundraising trade publications such as, "The Chronicle of Philanthropy", "CASE Currents", "Nonprofit Times", "FundRaising Success Magazine". He's written for national planned giving organizations, colleges, hospitals, and a variety of other nonprofits, such as, The Univeristy of Pennsylvania Medical System, The Planned Giving Company, Opportunity Finance Network, Moravian College, and Virtual Giving. His 25 years of fundraising and management experience includes positions with, The Boy Scouts of America, Lebanon Valley College, The University of Cincinnati, and Ursinus College. 

He also serves as an Affiliate Faculty member at Eastern University's School for Leadership and Development where he teaches courses in philanthropy, and fundraising, and marketing worldwide - in the United States, Europe, Africa, and Asia.

Courses Taught

Instructor: Matthew Hugg
Course Section: 001
Day(s): Wednesday
Time: 9:00-10:00pm
Hybrid Course: Yes, this class meets On-Campus and Online.
Additional On-Campus Dates:

This class will also meet on campus on the following Fridays and Saturdays: September 9-10, October 14-15, November 18-19, December 2-3. at 2:00-5:30pm

Course Location: Online
Course Description:

Fundraising and marketing are complementary tools for building revenue streams and fulfilling the program objectives of nearly every nonprofit organization. GAFL520, Fundraising and Marketing for Nonprofits, develops the student’s ability to market a nonprofit to mission recipients and prospective donors, and solicit funds from individuals and organizations.

Through lectures, readings, discussions and assignments, students are actively engaged in learning how to help an organization achieve its mission and objectives. This includes, but is not limited to the assessment of an organization’s marketing and fundraising capabilities, identifying, segmenting and creating relationships with target markets and donors, building infrastructure to properly seek and steward gifts, using technologies to fulfill marketing and fundraising objectives, focusing on fundraising and marketing methods such as social media, direct response, events, major gifts, planned giving and others.

The course emphasizes applications. Each student will complete a fundraising and/or marketing for a specific organization of their choosing plan, derived from the term’s assignments.

Instructor: Matthew Hugg
Course Section: 001
Day(s): Friday, Saturday
Time: 2:00-5:30pm
Hybrid Course: Yes, this class meets On-Campus and Online.
Hybrid Days and Time:

This class will meet on campus on the following Fridays and Saturdays: September 9-10, October 14-15, November 18-19, December 2-3. at 2:00-5:30pm. The course will also meet online every Wednesday evening from 9-10pm.

Course Location: On-Campus
Course Description:

Fundraising and marketing are complementary tools for building revenue streams and fulfilling the program objectives of nearly every nonprofit organization. GAFL520, Fundraising and Marketing for Nonprofits, develops the student’s ability to market a nonprofit to mission recipients and prospective donors, and solicit funds from individuals and organizations.

Through lectures, readings, discussions and assignments, students are actively engaged in learning how to help an organization achieve its mission and objectives. This includes, but is not limited to the assessment of an organization’s marketing and fundraising capabilities, identifying, segmenting and creating relationships with target markets and donors, building infrastructure to properly seek and steward gifts, using technologies to fulfill marketing and fundraising objectives, focusing on fundraising and marketing methods such as social media, direct response, events, major gifts, planned giving and others.

The course emphasizes applications. Each student will complete a fundraising and/or marketing for a specific organization of their choosing plan, derived from the term’s assignments.

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Contact Information

Fels Institute of Government
University of Pennsylvania
3814 Walnut Street
Philadelphia, PA 19104

Phone: (215) 898-2600
Fax: (215) 746-2829

felsinstitute@sas.upenn.edu