People

William Wachob

Partner, The Campaign Group, Inc.

Bill Wachob's unique background combines government, communications, electoral and public policy expertise.  His insight into campaigns comes from a professional political career spanning over three decades. 

In 1975, Bill began his public service career as the Director of Administration and Finance for the Youth Advocate Program of Pennsylvania, a private non-profit program serving the needs of dependent and delinquent children.

At the age of 25 he was elected to the Pennsylvania State Legislature where he focused on juvenile justice, welfare and senior citizen issues.  After serving three terms (1979 – 1984) as a Pennsylvania state legislator, Bill ran for the United States Congress from the 23rd District of Pennsylvania, narrowly losing to an incumbent Member.  Following his campaign, Bill worked closely with United States Senator Tom Harkin as the Executive Director of Independent Action PAC. 

Since 1989, Bill has directed the west coast office of The Campaign Group, Inc., a national media / political consulting firm with offices in Philadelphia and San Diego.  He was nationally recognized in 1992 for consulting on the campaigns of five successful congressional campaigns.

He has continued his success over the years winning over 75% including the upset of Orange County Congressman Bob Dornan by Loretta Sanchez.  And six years later Bill directed the successful congressional campaign of Linda Sanchez.  The Sanchez sisters are the first to serve in the United States Congress.

Bill Wachob has worked closely with mayoral, congressional and statewide candidates in Iowa, Kansas, Montana, Utah, Oregon, Texas, Washington, and California.  In 1994 Campaigns & Elections magazine called The Campaign Group one of the premier media/communications firms in the country and called Bill Wachob a “rising star” in national politics.

In addition to his electoral work he has been a Governor’s Appointee to the California Youth Authority Board and involved in public affairs campaigns for Southern California Edison, California Power Exchange (CalPX), Automated Power Exchange (APX), San Diego Gas and Electric, SEMPRE Energy, and numerous public interest organizations.

Bill Wachob holds an undergraduate degree in Political Science from Edinboro University of Pennsylvania and an MGA from the Fels Center of Government, University of Pennsylvania.

He lectures extensively on campaign strategy, communications, and public policy.

Courses Taught

Instructor: William Wachob
Course Section: 011
On-Campus Day(s): Friday, Saturday
On-Campus Time(s):

Fall 2017 on-campus meetings will be held on the following Fridays and Saturdays from 2-5:30pm. This is a half-semester course and occurs first session, September 8 & 9, October 13 & 14.

Online Day(s): Monday
Online Time: 8:15pm - 9:15pm
Course Description:

We will learn the legislative process, but not from a sterile diagram of the steps a bill goes through before receiving the chief executive's signature. Instead, we’ll explore the many ways a concept, the desire to meet a need or fix a problem becomes a legislative proposal and ultimately into law.

We’ll discover the myriad interests that advocate for or against a proposal, from organic grass roots, through influential and/or compelling individuals, to organized interest groups, the executive branch, the role of PACS in making friends, all who help form the proposal, the strategy, the support and the force behind garnering support for and opposition to a proposal within a committee of jurisdiction, the leadership of both legislative chambers, a majority of members of each chamber, and finally the chief executive's team and the chief executive.

We'll discover the modes of persuasive communication that can impact the path of a proposal, from free media coverage, op-eds, to paid media, from print, to radio, TV and social media, and even analyze the power of fake news.

We’ll explore the role partisan and electoral politics can have in the passage or defeat of a bill. Finally, we’ll practice taking a concept to a legislative proposal, and debate the merits and liabilities of a proposal, discover who is a likely supporter or opponent, and try to get a bill to a hypothetical chief executive’s desk.

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Contact Information

Fels Institute of Government
University of Pennsylvania
3814 Walnut Street
Philadelphia, PA 19104

Phone: (215) 898-2600
Fax: (215) 746-2829

felsinstitute@sas.upenn.edu