Marketing and Visibility Campaign

Organization: 
Education Plus Health
City: 
Philadelphia
State: 
Pennsylvania
Organization Overview: 

Education Plus Health is the leading nonprofit in the region advocating for school-based health centers (SBHCs) as a critical source of healthcare for underserved students. In conjunction with afterschool programming and post-secondary education, Education Plus Health is working to create new opportunities for students at every life stage by increasing academic performance and access to high quality healthcare. 

Education Plus Health is a 501 (c)(3) non-profit organization formed in Idaho in 1982 to operate supplemental testing services for students to determine educational needs related to learning differences and capabilities, with the goal of improving and developing competencies and outcomes through tutoring and other special programming. Services continue at this original site at a smaller scale. Established in Pennsylvania in 2009, Education Plus Health currently serves over 5,000 students in school-based health centers in Philadelphia charter, public, and private schools, nearly 300 high school students in the 21st Century Afterschool Program, and more than two dozen post-secondary students in our Community-Driven College Initiative with Harcum College and I-Lead. Our model is scalable and replicable, with the goal of expanding all programs to improve education and physical/mental health outcomes for even more at-risk and underserved youth in our communities. Education Plus Health is also the emerging Pennsylvania affiliate of the national School-Based Health Alliance, the voice for school-based health care since 1995. We are working with the support of the Alliance to advance policies in Pennsylvania that enable the growth of school-based health centers across the state.

Project Name: 
Marketing and Visibility Campaign
Project Type: 
Marketing/Fundraising Plan
Project Overview: 

The organization has grown quickly in just the last three years, scaling from one school based health center to ten and several partnership sites for a secondary and post-secondary continuum. With limited infrastructure, the organization has been able to begin to understand its impact with program evaluation funded by the Philadelphia Foundation and the Pennsylvania Department of Education, and fine-tune its messaging through work with J2 Design including website updates and new marketing materials. 

Now the organization needs support to develop and implement a plan to use these data and materials to raise the visibility of the organization and its services, to drive effective policy related to our work, and drive fundraising and support to sustain and grow our impact. The goal of the Fels Lab project is to develop and implement a well-rounded marketing plan for 2018. An effective plan will include activation of the media in our work, board activation, publication of an annual report, and event planning. 

Deliverable(s)

The student will utilize input from the staff and board of directors to develop a marketing and visibility plan by the end of 2017, for launch in 2018. 

A well-crafted plan will include strategies to engage the media, press releases and public interest stories, board education and engagement in marketing and advocacy, development of an annual report for 2017 within an existing template, and planning and execution of a spring or fall fundraising event. The Plan should include objectives, a timeline, and metrics for success of each strategy element. 

At the conclusion of the project, the student/s will submit a final plan with outputs and outcomes of each initiative, and a plan for ongoing management of effective awareness-raising efforts for the organization.

Spots Available: 
2
Eligibility: 
Full-Time Only
To Apply: 

To apply for this project, please contact Cassie Tomkins at ctomkins@upenn.edu.

Social Media

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Contact Information

Fels Institute of Government
University of Pennsylvania
3814 Walnut Street
Philadelphia, PA 19104

Phone: (215) 898-2600
Fax: (215) 746-2829

felsinstitute@sas.upenn.edu