Farm Future 5000 (FF5k)

Organization: 
Delaware Nature Society, Coverdale Farm Preserve
City: 
Hockessin
State: 
Delaware
Organization Overview: 

Founded in 1964, Delaware Nature Society works to improve the environment through conservation, advocacy, and education. Delaware Nature Society is the state affiliate for the National Wildlife Federation and is renowned for its educational programming and advocacy that provides the tools for communities to take action and protect the environment through land preservation and watershed stewardship.

Believing that healthy food, healthy communities and a healthy environment are among the rights of all people, Coverdale Farm Preserve manages its 356-acre Farm and Preserve as an ecosystem, an interconnected and integrated network of forest, streams, fields, ponds, food and farm that nourish the landscape and all its inhabitants- from soil to stomach, while preserving & protecting critical natural areas. Coverdale experiments to adapt and refine regenerative agriculture methods to fit this unique landscape by mimicking natural processes and demonstrating that systems-based, productive and economically viable farming is an act of conservation and preservation.

OUR VISION 

Delaware Nature Society envisions a healthy and sustainable environment. 

OUR MISSION 

Delaware Nature Society connects people with the natural world to improve our environment through education, advocacy and conservation.

Project Name: 
Farm Future 5000 (FF5k)
Project Type: 
Marketing/Fundraising Plan
Project Overview: 

Coverdale Farm Preserve has just completed a 10 year visionary master plan. Phasing 1 (1-3 years) of the project, includes the following key focus areas for implementation. 

  • Focusing on strengths of the existing farm operations that need to be expanded; Vegetable and livestock production.
  • Highlighting the need for generating new and diversified sources of revenue
  • Integrating a conservation minded approach to agriculture through regenerative practices, and educating other farmers (formalized internship programs & public workshops) and the general public about the benefits of regenerative agriculture (soil health, biodiversity, and through environmentally sound methods- we can produce wonderful food for the community while working to improve the environment.

With this project we are seeking support for the three key areas of focus:

  • Identify and expand our client base: businesses, community partners, restaurants, and other viable outlets for our products
  • Develop marketing strategies to promote our products in our community and the region
  • An assessment of the communities' needs and interests regarding food and farm based activity 

The key stakeholder in this project is our parent organization, Delaware Nature Society, along with our current community of supporters.

Deliverable(s):

  • Identify and expand our client base: businesses, community partners, restaurants, and other viable outlets for our products
    • Deliverables would be a comprehensive guide, with contacts, to the individuals, organizations, and businesses aligned with our mission and product base. 
  • Develop marketing strategies to promote our products in our community and the region
    • Deliverable would be a marketing plan that highlights the unique aspects of Coverdale Farm Preserve while keeping the relationship with our parent organization visible. 
  • An assessment of the communities needs and interests regarding food and farm based activity
    • Deliverable would be a survey of our identified and prospective supporters regarding our current products and activities with insight into additional offerings desired from our farm.
Spots Available: 
1-2
Eligibility: 
Executive; Full-Time
To Apply: 

To apply for this project, please contact Cassie Tomkins at ctomkins@upenn.edu.

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Contact Information

Fels Institute of Government
University of Pennsylvania
3814 Walnut Street
Philadelphia, PA 19104

Phone: (215) 898-2600
Fax: (215) 746-2829

felsinstitute@sas.upenn.edu