Marketing for Nonprofit Organizations

This course provides students with the concepts and tools that nonprofits need to market their programs and services. It emphasizes applications, and students will complete a marketing plan for a nonprofit organization or government agency of their choice. Students will learn how to conduct competitive analyses, benchmarking, and market segmentation; explore ways to conduct research on client needs; exploit opportunities for social entrepreneurship and product development; and design effective web and direct marketing tactics as part of an overall promotion and packaging strategy. This course satisfies an elective requirement in the Master of Public Administration program and a core requirement in the Certificate in Nonprofit Administration program.