Academics

Media Relations

Course Number: GAFL 561

This course is designed to help you better understand the role and practice of media relations and messaging in corporate, non-profit, and government organizations in this new media era. You will learn how to research media and reporters, develop messages, build strategic media plans, generate media coverage, serve as spokespeople, handle crisis situations, and use new media strategies. You will hear from public relations professionals on such topics as working with reporters, developing PR campaigns, and creating effective weboutreach programs. Class discussions, reading assignments, research and writing projects, group projects, and case studies offer an engaging and interactive learning environment to expand and apply your knowledge of media relations and messaging.

Semesters Offered

Media Relations Summer 2016 On-Campus
Course: Media Relations
Course Section: 900
Day(s): Friday, Saturday
Time: 9:30am-1:00pm
Hybrid Course: Yes, this class meets On-Campus and Online.
Hybrid Days and Time:

On-campus meetings for Summer 2016 will be held on Fridays and Saturdays, on the following dates: May 20, 21; June 24, 25; July 22, 23.  Class will start at 9:30am and run until 1:00pm. This course will also meet online every Monday 7:45-8:45pm

Course Location: On-Campus
Course Description:

This course is designed to help you better understand the roleand practice of media relations and messaging in corporate, non-profit, andgovernment organizations in this new media era. You will learn how to researchmedia and reporters, develop messages, build strategic media plans, generate mediacoverage, serve as spokespeople, handle crisis situations, and use new mediastrategies. You will hear from public relations professionals on such topics asworking with reporters, developing PR campaigns, and creating effective weboutreach programs. Class discussions, reading assignments, research and writingprojects, group projects, and case studies offer an engaging and interactive learningenvironment to expand and apply your knowledge of media relations and messaging

Media Relations Summer 2016 Online
Course: Media Relations
Course Section: 900
Day(s): Monday
Time: 7:45-8:45pm
Hybrid Course: Yes, this class meets On-Campus and Online.
Additional On-Campus Dates:

On-campus meetings for Summer 2016 will be held on Fridays and Saturdays, on the following dates: May 20, 21; June 24, 25; July 22, 23.  Class will start at 9:30am and run until 1:00pm.

Course Location: Online
Course Description:

This course is designed to help you better understand the role and practice of media relations and messaging in corporate, non-profit, and government organizations in this new media era. You will learn how to research media and reporters, develop messages, build strategic media plans, generate media coverage, serve as spokespeople, handle crisis situations, and use new media strategies. You will hear from public relations professionals on such topics as working with reporters, developing PR campaigns, and creating effective weboutreach programs. Class discussions, reading assignments, research and writing projects, group projects, and case studies offer an engaging and interactive learning environment to expand and apply your knowledge of media relations and messaging.

Social Media

Facebook
Twitter
LinkedIn
Flickr

Contact Information

Fels Institute of Government
University of Pennsylvania
3814 Walnut Street
Philadelphia, PA 19104

Phone: (215) 898-2600
Fax: (215) 746-2829

felsinstitute@sas.upenn.edu