Academics

Marketing & Fundraising for Non-Profit Organizations

Course Number: 
GAFL 520
Instructor: 

Semester: 

  • Fall 2016
Day(s): 
Wednesday
Hybrid Course: 
Yes, this class meets On-Campus and Online.
Additional On-Campus Dates: 

This class will also meet on campus on the following Fridays and Saturdays: September 9-10, October 14-15, November 18-19, December 2-3. at 2:00-5:30pm

Time

9:00-10:00pm
Location: 
Online
Course Description: 

Fundraising and marketing are complementary tools for building revenue streams and fulfilling the program objectives of nearly every nonprofit organization. GAFL520, Fundraising and Marketing for Nonprofits, develops the student’s ability to market a nonprofit to mission recipients and prospective donors, and solicit funds from individuals and organizations.

Through lectures, readings, discussions and assignments, students are actively engaged in learning how to help an organization achieve its mission and objectives. This includes, but is not limited to the assessment of an organization’s marketing and fundraising capabilities, identifying, segmenting and creating relationships with target markets and donors, building infrastructure to properly seek and steward gifts, using technologies to fulfill marketing and fundraising objectives, focusing on fundraising and marketing methods such as social media, direct response, events, major gifts, planned giving and others.

The course emphasizes applications. Each student will complete a fundraising and/or marketing for a specific organization of their choosing plan, derived from the term’s assignments.

Social Media

Facebook
Twitter
LinkedIn
Flickr

Contact Information

Fels Institute of Government
University of Pennsylvania
3814 Walnut Street
Philadelphia, PA 19104

Phone: (215) 898-2600
Fax: (215) 746-2829

felsinstitute@sas.upenn.edu